OMAR INCA
OMAR INCA
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6th sense

ADVERTISING • EXPERIENTIAL DESIGN • SOCIAL MEDIA

PROBLEM

Music is a pillar of culture. It belongs to all of us. However, for those that are hearing impaired, music, and specifically music festivals, can be more isolating than unifying.

INSIGHT

Research has found that the hearing and the hearing impaired experience music in much of the same way. Since sound waves are physical, we can all feel music, even if we can’t hear it.

SOLUTION

To create a festival experience that fully inclusive for all patrons, by design.

 

MUSIC IS ART THAT GOES STRAIGHT TO the HEART

 
 

FEATURING EXCEPTIONAL TALENT

The best way to express our mission is to feature artists that feel music in a unique way.

 
 

sound and vibrations as an experience

Through an interactive advertising campaign, both hearing and hearing impaired individuals can experience sound and vibrations from a different perspective.

 
 

procedure

It starts with an innovative screen experience that drives visualizations reacting to sound in the immediate environment. Participants can also select from a list of preset musical clips to interact with as well.

 

PROCEDURE

In a supplementary experience, users directly feel audio without any aural processing. A silent visualization mimics it’s companion experience, only this time users are able to directly feel vibrations associated with the waveforms of the audio, rather than listening to it traditionally.

 

social media to feel

 
 

PROCEDURE

The interactive popup experiences are carried over into social advertising. Much in the same way as the in-person experiences, visualizations and vibrations are used strategically to bridge the gap between hearing music and feeling it.

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AN experience to never forget

 
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