There are 5.7 million Americans currently living with Alzheimer’s, a chronic neurodegenerative disease that can rob you of everything, even your identity.
While Alzheimer’s awareness is at an all time high, this integrated campaign seeks to inspire and aid those that are most affected, but least served.
UNDERSTANDING IS THE BEST TREATMENT
the other side of the story
understand, then act
An interactive pop-up in Central Park seeks to flip the script on participants.
LOCATION & TIME
Central Park, NYC - Afternoon
Parents in their 50’s accompanied by their son or daughter.
To alert potential caregivers about the repercussions of Alzheimer’s, and the role they will take on in treatment. Additionally, raise awareness about the importance of early detection.
Participants will be asked to complete a maze in order to win a prize. Only the son or daughter will be inside the maze, the parents wait at the end. The maze will be strategically designed for the user to reach an interactive panel displaying a call to action and a live video of the parents.
in the shoes of a patient
LOCATION & TIME
Times Square, NY — 10 PM
To make our audience know what is it like to be in the shoes of a patient with Alzheimer’s disease, helping to bridge the gap between patient and caregiver.
direct messaging for direct results
THE MOST AWAITED VOICE
ETERNAL MINDS is a podcast delivering valuable information and real experiences about Alzheimer’s disease. The tone of the podcast is that of a close friend, giving advice and anecdotes to relate to, and to act on.
A PERSONAL ASSISTANT
Elisa is a comprehensive mobile application designed to facilitate and organize the daily activities of caregivers, freeing up valuable time that is already at a premium.