OMAR INCA
OMAR INCA
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ALZHEIMER'S ASSOCIATION

ADVERTISING • EXPERIENTIAL DESIGN • UX/UI

 PROBLEM

There are 5.7 million Americans currently living with Alzheimer’s, a chronic neurodegenerative disease that can rob you of everything, even your identity.

solution

While Alzheimer’s awareness is at an all time high, this integrated campaign seeks to inspire and aid those that are most affected, but least served.

 

UNDERSTANDING IS THE BEST TREATMENT

 

the other side of the story

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understand, then act

An interactive pop-up in Central Park seeks to flip the script on participants.

 
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LOCATION & TIME

Central Park, NYC - Afternoon

PARTICIPANTS

Parents in their 50’s accompanied by their son or daughter.

OBJECTIVE

To alert potential caregivers about the repercussions of Alzheimer’s, and the role they will take on in treatment. Additionally, raise awareness about the importance of early detection.

 

PROCEDURE

Participants will be asked to complete a maze in order to win a prize. Only the son or daughter will be inside the maze, the parents wait at the end. The maze will be strategically designed for the user to reach an interactive panel displaying a call to action and a live video of the parents.

 

in the shoes of a patient

 
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LOCATION & TIME

Times Square, NY — 10 PM

OBJECTIVE

To make our audience know what is it like to be in the shoes of a patient with Alzheimer’s disease, helping to bridge the gap between patient and caregiver.

GRAPHICS TO BE DISPLAYED IN TIMES SQUARE

 

direct messaging for direct results

 
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THE MOST AWAITED VOICE

 
 

ETERNAL MINDS is a podcast delivering valuable information and real experiences about Alzheimer’s disease. The tone of the podcast is that of a close friend, giving advice and anecdotes to relate to, and to act on.

 

A PERSONAL ASSISTANT

Elisa is a comprehensive mobile application designed to facilitate and organize the daily activities of caregivers, freeing up valuable time that is already at a premium.

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