OMAR INCA
OMAR INCA
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SEASIDE PARK BEAUTIFICATION COMMITTEE

IDENTITY • PROMOTIONAL DESIGN • AUGMENTED REALITY • SOCIAL MEDIA

PROBLEM

The Seaside Park Beautification Committee works untiringly to enhance the appearance of the town post Hurricane Sandy, though often their efforts go unnoticed.

solution

Through an integrated ad campaign, residents and visitors of Seaside Park are made aware of the Committee’s efforts, and of opportunities to donate or volunteer.

 

back to its essence

Hurricane Sandy devastated Seaside Park in 2012, providing the committee with a major uphill battle to reinvigorate the small shore town. In order to gather more aid in the form of volunteer hours and financial donations, a proper identity that communicated the history, tradition, and beauty of Seaside Park was desperately needed to showcase the existence of, and the hard work that the committee has been doing.

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embellishing seaside park since 2011

Each resident will be mailed an augmented reality experience presented through a traditional postcard. Recipients can interact with the experience, examine the committee’s projects, and direct themselves to the committee’s website to find information on how to get involved.

 

try them out!

Download Augment to your phone , use the code ssp2018 and scan the images below

 

THE 9-11 CLOCK PROJECT | The committee developed this project to commemorate the terror attack on 9/11/2001. It was completed in stages and has since become the focal point of the community.

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POLICE PLAZA PROJECT | The committee planted 2 trees in the plaza in a sign of remembrance of 2 military serviceman who were lost in combat. Also, the group put up a beautiful new flag pole.

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BUTTERFLY GARDEN | The group partnered with the Borough's Environmental Committee to plant a garden. It serves as a way-point for the monarch butterflies as they migrate down the coast.

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stay connected to the committee

 
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A LITTLE HELP

Residents can connect with the committee through Facebook. There, they will have the opportunity of purchasing merchandise to fund future beautification projects.